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Jonathan Lipman

Director of Strategy

Bio

Jonathan is a junior at UW-Madison majoring in Strategic Communications in the School of Journalism and Mass Communication while also earning Certificates in Sports Communication and Business. Jonathan interned at Distinction Agency in Miami this past summer where he had the opportunity to curate authentic partnerships between professional athletes and brands. Jonathan worked with WNBA All-Stars, NCAA athletes, Olympians, and major brands in various industries including fashion, health and wellness, and cosmetics. Jonathan gained insight into strategic partnerships and endorsements while also learning valuable information about new NCAA legislation regarding athletes’ ability to profit off of their name, image, and likeness (NIL).