Jonathan is a senior at UW-Madison majoring in Strategic Communications in the School of Journalism and Mass Communication while also earning Certificates in Sports Communication and Business. Jonathan interned at Creative Artists Agency this summer where he worked in the basketball department. Jonathan worked with NBA All-Stars as well as athletes and agents across other departments. Jonathan has a background in strategic partnerships, endorsements, and has especially studied the Name, Image and Likeness (NIL) space in depth.